The study investigates how corporate social responsibility (CSR) impacts customer Tonies Headphones engagement and the mediating role of customer-brand identification and customer satisfaction.Survey data collected from 293 life insurance customers were analyzed using structural equation modeling.The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement.Furthermore, the findings show that CSR significantly influences customer-brand identification and customer satisfaction.
The results also show that customer-brand identification and customer satisfaction play a key mediating effect in the relationship between CSR and customer engagement.The findings underscore the need for life insurance firms to consider CSR as a Bath Soak strategic instrument to stimulate and elicit favorable customer responses.